Product Identity
Product identity holds significant importance for companies aiming to introduce a new product or expand the reach of an existing one in a consistent and innovative manner.
Our objective is to establish a product identity that aligns with your brand while enabling the product to effectively communicate on its own. We provide comprehensive guidelines, design systems, a color palette, typography recommendations, and visual scalability options to ensure a cohesive and impactful visual identity for your product.
LRPI Method
The LRPI (Low-Risk Product Identity) method is an adapted approach derived from traditional branding methodologies, specifically tailored for the identity development of digital products.
1 - Foundation
Identify the company's mission, vision and values.
2 - Target Audience
We focus on gaining a deep understanding of the target stakeholders and users.
3 - Benchmark
We conduct a thorough mapping of competitors and perform a comprehensive analysis of the market.
4 - Strategy
We develop a strategic plan to attain a competitive advantage.
5 - Personality
We define the voice tone and visual appeal of your brand.
6 - Personalization
Providing comprehensive guidelines for off-product actions
7 - Storytelling
We craft the product story.
8 - Naming
Set product name/tagline
9 - Brand
Create the logo and deliverables.
framework
1. Assurance meeting
Find visual references of direct competitors, indirect competitors, and visually well-established companies.
2. Concept exploration
Define visual themes that assist in discovering a visual style that aligns with the business.
3. Stylescapes alignment
Align the company's identity expectations with the identified narratives.
4. Identity guidelines
Develop a replicable style guide for the digital product, based on the previous alignments.
5. Product Label
Design a label that can represent the digital product and its personality.
6. Delivery meeting
Present the deliverables and finalize the last validation.
our badges
what our amazing clients say about us
To us, it wasn’t just another project, but an entire process of change. We developed not only a new technology, but a new mindset. We changed the way we conduct our innovation initiatives and the way we look at our clients. These gains were possible because of the constant knowledge reciprocity we had with ateliware. Nowadays, thanks to this partnership, not only Fael’s technological structure is quite different from what it used to be, but also everything we do is too.
Isis Marcelino | Software Development Director FAEL
"Ateliware’s great triumph is not only their technical quality, but also having a very clear vision of how to start a business with technology. Ateliware’s challenging questions made all the difference and Bcredi’s launch would not be the same without their participation.”
Maria Teresa Fornea | Bcredi's Co-Founder
“I found ateliware to be more than a supplier, ateliware is our partner. The partnership is so profound that ateliware is Pipefy’s co-founder and is responsible for putting the product’s MVP on its feet, allowing us to take higher and higher flights."
Alessio Alionço | Pipefy's Founder & CEO
"The challenge of an agile project is to align our daily expectations with the final objective of the project each week or delivery cycle. Ateliware's strength was depth with which they understood the project and the objective of the product, to then be able to suggest the appropriate technical architecture for the development. The experience of creating a product with them has been intense from the point of view of client participation, and innovative in the way of looking at the life cycle of a project".
Irineu Caminho Neto | Loss Prevention Manager at Votorantim S.A.
“Agrofel is now on another level of business continuity, solidity, data security and market differentiation because of the business management solution we implemented. We had high expectations of growth and we were looking for partners who were also growing in technology, so we chose Microsoft and ateliware ”.
Jair Becker | Agrofel’s Director of Information Technology
"We chose ateliware based on it’s high market reference, the visibility we had of the projects they developed and also for being a company known for working on disruptive and innovative solutions. In summary, we had a great cultural fit, which was confirmed throughout the execution of the project"
Rodrigo Fávero | CTO MatrixCargo
To us, it wasn’t just another project, but an entire process of change. We developed not only a new technology, but a new mindset. We changed the way we conduct our innovation initiatives and the way we look at our clients. These gains were possible because of the constant knowledge reciprocity we had with ateliware. Nowadays, thanks to this partnership, not only Fael’s technological structure is quite different from what it used to be, but also everything we do is too.
Isis Marcelino | Software Development Director FAEL
"Ateliware’s great triumph is not only their technical quality, but also having a very clear vision of how to start a business with technology. Ateliware’s challenging questions made all the difference and Bcredi’s launch would not be the same without their participation.”
Maria Teresa Fornea | Bcredi's Co-Founder
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Let's join forces to transform and innovate in your business. Contact our sales team for a free inquiry with our product development experts about your next challenge.
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other services
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We work on building high-fidelity mockups, linked to navigation and interaction flows, business rules, and use cases.