Product concept
Attract and retain customers from the first interaction with your product.
We utilize a variety of design techniques to ensure that your product is accessible to your target audience and responds effectively to each user interaction.
In the product concept, we work on building high-fidelity mockups, linked to navigation and interaction flows, business rules and use cases.
It is time to make your product tangible, so that it can be developed as planned. The development team will be together with the design team in this process, so that the build phase takes place quickly and accurately.
- Developing the visual identity of the product
- Designing navigable prototypes
- Creating a comprehensive mockup of the product
- Adapting the product for mobile and web formats
- Establishing a style library and technical application guide
- Providing usability test reports
discover how Product Concept can benefit your company
A well-designed interface enhances the product's positioning in comparison to competitors and facilitates users' perception of the product's purpose.
By employing the right design principles, your product can create an optimal environment for users to seamlessly access and locate the items they seek, resulting in a positive brand experience.
Designing and developing products with a user-centric approach yields simple and user-friendly products. The greater the simplicity and efficiency of your product, the higher the customer satisfaction levels.
Our process incorporates visual consistency analysis, usage metrics analysis, user feedback and estimates, as well as benchmark research from direct and indirect competitors.
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what our amazing clients say about us
To us, it wasn’t just another project, but an entire process of change. We developed not only a new technology, but a new mindset. We changed the way we conduct our innovation initiatives and the way we look at our clients. These gains were possible because of the constant knowledge reciprocity we had with ateliware. Nowadays, thanks to this partnership, not only Fael’s technological structure is quite different from what it used to be, but also everything we do is too.
Isis Marcelino | Software Development Director FAEL
"Ateliware’s great triumph is not only their technical quality, but also having a very clear vision of how to start a business with technology. Ateliware’s challenging questions made all the difference and Bcredi’s launch would not be the same without their participation.”
Maria Teresa Fornea | Bcredi's Co-Founder
“I found ateliware to be more than a supplier, ateliware is our partner. The partnership is so profound that ateliware is Pipefy’s co-founder and is responsible for putting the product’s MVP on its feet, allowing us to take higher and higher flights."
Alessio Alionço | Pipefy's Founder & CEO
"The challenge of an agile project is to align our daily expectations with the final objective of the project each week or delivery cycle. Ateliware's strength was depth with which they understood the project and the objective of the product, to then be able to suggest the appropriate technical architecture for the development. The experience of creating a product with them has been intense from the point of view of client participation, and innovative in the way of looking at the life cycle of a project".
Irineu Caminho Neto | Loss Prevention Manager at Votorantim S.A.
“Agrofel is now on another level of business continuity, solidity, data security and market differentiation because of the business management solution we implemented. We had high expectations of growth and we were looking for partners who were also growing in technology, so we chose Microsoft and ateliware ”.
Jair Becker | Agrofel’s Director of Information Technology
"We chose ateliware based on it’s high market reference, the visibility we had of the projects they developed and also for being a company known for working on disruptive and innovative solutions. In summary, we had a great cultural fit, which was confirmed throughout the execution of the project"
Rodrigo Fávero | CTO MatrixCargo
To us, it wasn’t just another project, but an entire process of change. We developed not only a new technology, but a new mindset. We changed the way we conduct our innovation initiatives and the way we look at our clients. These gains were possible because of the constant knowledge reciprocity we had with ateliware. Nowadays, thanks to this partnership, not only Fael’s technological structure is quite different from what it used to be, but also everything we do is too.
Isis Marcelino | Software Development Director FAEL
"Ateliware’s great triumph is not only their technical quality, but also having a very clear vision of how to start a business with technology. Ateliware’s challenging questions made all the difference and Bcredi’s launch would not be the same without their participation.”
Maria Teresa Fornea | Bcredi's Co-Founder
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We conclude the Product Concept phase by establishing the paths that the build will follow, including the creation of the Work Breakdown Structure (WBS) and estimates for time and budget required for the comprehensive development of the solution.